Meta Claims Underreporting For iOS Web Conversions Is Now Down From 15% to 8%

It’s been hard to rely on Meta’s measurement since Apple released its AppTrackingTransparency framework last year. In September, pre-name-change Facebook alerted advertisers that Apple’s privacy changes were causing Facebook to undercount web conversions on iOS by around 15%. At the time, Graham Mudd, Facebook’s VP of product marketing, acknowledged that the inability to target as… Continue reading »

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