Why Women’s Health Is Hit Hardest By Facebook’s Ad Approval Algorithms

It’s nearly impossible to say “women’s sexual health” and “brand-safe” in the same sentence. Achieving brand safety on social platforms through algorithmic decisioning has been a focus for platforms, who face pressure from advertiser clients and, increasingly, lawmakers who see algorithms amplifying misinformation. But Facebook’s algorithmic blocking of ad creative is similarly askew, creating “false… Continue reading »

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