Though most of the attention for smart home gym startup Tonal centers around its fitness equipment and star-studded campaigns, the intense, galvanizing script is the secret sauce that helps the brand connect with its consumers. Tonal’s script writer, Tonja Ren?e Stidhum, is part of the team that feeds the company’s coaches inspirational words for workouts….
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Arrivals & Departures: Thrive appoints three leaders across Melbourne, Brisbane and Auckland
Walmart Adds Search Keyword Exclusions; Hydration Breaks Forever
Why The Arena Group Has, Implausibly, Rebranded Into an AI Company