Can you make a sale off an ad that no one’s seeing? Not without a side of telepathy. According to a paper published in the academic journal Marketing Science last week, 30% of TV ads play to empty rooms. While the TV industry’s trust in Nielsen as a measurement system is at a low right… Continue reading »
The post TV’s Viewability Problem: One In Three TV Ads Play To Empty Rooms appeared first on AdExchanger.
More Stories
After Record-Breaking Ad Sales, Comcast NBCU and the Olympics Team Up Again
2degrees and TBWA\NZ develop SupportHER club for women’s sport
Chicago Dispensary Dishes Up the World’s Largest Weed Pizza for Pi Day