Can you make a sale off an ad that no one’s seeing? Not without a side of telepathy. According to a paper published in the academic journal Marketing Science last week, 30% of TV ads play to empty rooms. While the TV industry’s trust in Nielsen as a measurement system is at a low right… Continue reading »
The post TV’s Viewability Problem: One In Three TV Ads Play To Empty Rooms appeared first on AdExchanger.
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