Two Years In, GroupM Hasn’t Softened Its Tough Stance On Viewability

AdExchanger |

GroupM exec John Montgomery has been to CES for nearly a decade, but this is his first year attending as EVP of global brand safety. So what’s a brand safety guy doing at a consumer electronics show? “To understand brand safety, I need to understand where media is going, particularly new data innovations,” he said.Continue reading »

The post Two Years In, GroupM Hasn’t Softened Its Tough Stance On Viewability appeared first on AdExchanger.

Read more