With the in-game ad market heating up, tools for measuring the effectiveness of ad placements in gaming environments are increasingly important. How much attention, for example, did a placement for Frank’s Redhot in a sports video game attract? Recently, McCormick brand Frank’s Redhot placed banner ads inside Basketball Battle, a free-to-play 2D basketball game developed… Continue reading »
The post How Frank’s Redhot Gets Slam-Dunk Viewability Measurement For In-Game Ads appeared first on AdExchanger.
More Stories
StackAdapt Taps Samba TV’s Streaming ACR Data – With An Eye On Political Ads
ANZA supports Advertising Standards Authority’s new Codes
Martin Short Gets Stuck With Steve Martin’s Bill in Wells Fargo Campaign