May 3, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Roku’s Cash Crop Is Its Streaming System

Roku has streaming to thank for its Q4 growth in 2021 – but there are clouds on the horizon. Net revenue grew 33% year-over-year in the fourth quarter to $ 865 million, roughly 80% of which ($ 703 million) came from ad sales. Roku ended 2021 with more than 60 million active accounts, and total streaming hours wereContinue reading »

The post Roku’s Cash Crop Is Its Streaming System appeared first on AdExchanger.

AdExchanger