November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Coinbase’s Super Bowl Ad Certainly Drove Interest. But for Who?

It doesn’t happen during every Super Bowl, but every few years an iconic commercial airs that will be remembered long after the winning team becomes a historical footnote. I believe this will be the year that crypto goes mainstream. But once the buzz dies down, what will these brands have to show for their investments?…
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