May 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Profiles in Black Creativity: Joel Arzu Thrives at the Intersection of Data and Emotion

Ogilvy associate creative director Joel Arzu knows we live in an era largely defined by data, but he also has a firm belief that numbers don’t have to dictate the work brands create. “My ideal clients understand the importance of both data and human emotion,” the Chicago-based creative says. “They know that a brand needs…
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