Sponsor Me, Cowards: Regular People Are Dipping Their Toes in Creator Waters

One recent winter day, grad student Joey Brown went on Twitter to express her love and joy for two yogurt brands. First, she tweeted, “@Chobani would love a sample of your most bold yogurts.” Several hours later, she wrote an ode to the frozen yogurt treat Yasso: “@yassofroyo is the only joy I have.” While…
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