While brands like youth apparel retailer PacSun and athletic wear giant Adidas are turning to the metaverse to get Gen Z’s attention, handbag brand LeSportsac is instead going back in time in a partnership with one-time video game sensation Pac-Man. According to an announcement, LeSportsac’s Pac-Man collection and marketing campaign pay homage to the 40-year-old…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Huge Folds In Hero Digital, Adds AI and Performance Marketing Muscle
Three Seattle TV Anchors Make the Move to Radio
Thirst Trap Ahead: Progressive Says Drive Safely Around Calvin Klein’s Bad Bunny Billboards