While brands like youth apparel retailer PacSun and athletic wear giant Adidas are turning to the metaverse to get Gen Z’s attention, handbag brand LeSportsac is instead going back in time in a partnership with one-time video game sensation Pac-Man. According to an announcement, LeSportsac’s Pac-Man collection and marketing campaign pay homage to the 40-year-old…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Stuff Group taps Belinda Francis to lead North Island Markets
Veteran Meteorologist James Spann Voices Support for NOAA and NWS in Anticipation of Trump Cuts
Inghams teams up with Together for groundbreaking media strategy