Greg Via broke into sports marketing by helping Michael Jordan sell Gatorade. He pulled Derek Jeter, Roger Federer, Tiger Woods and Thierry Henry together to pitch Gillette razors. But one big name explains his switch from traditional sports superstars to esports personalities: Duke Nukem. “I was a closet [gamer] when I was at Gatorade: I…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
The One Show AI judge Sherina Florence releases hip-hop album for deadline push
Week of Feb. 17 Cable News Ratings: Fox News and CNN Make Primetime Gains
AppLovin is Officially the New Target of Short Sellers