According to Canoe Ventures, ad efficiency ultimately comes down to one thing: scale. The technology and data provider was founded in 2008 with national, addressable TV on its mind. It’s working toward that goal by pulling together data from multiple MVPDs (multichannel video programming distributors) into a single footprint for programmers. On Wednesday, Canoe announced… Continue reading »
The post A Rising Tide Lifts All Canoes appeared first on AdExchanger.
More Stories
AI Agent Employee Firm, MarkeTeam AI, Raised $3m With This Pitch Deck
‘Survive to 25’: Quentin Weber looks back on 2024
Between Two Beers signs global partnership with Acast