According to Canoe Ventures, ad efficiency ultimately comes down to one thing: scale. The technology and data provider was founded in 2008 with national, addressable TV on its mind. It’s working toward that goal by pulling together data from multiple MVPDs (multichannel video programming distributors) into a single footprint for programmers. On Wednesday, Canoe announced… Continue reading »
The post A Rising Tide Lifts All Canoes appeared first on AdExchanger.
More Stories
City Cast, Unprofitable but Expanding, Finds Podcast Traction in a Radio Model
WM New Zealand works with The Goat Farm on rebrand
Scope Media rebrands as Scope Communications