May 5, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

TikTok Inks Pact With NHL, NHLPA

TikTok is lacing up its skates in a partnership with the National Hockey League and National Hockey League Players’ Association, which was revealed Wednesday. The video creation platform said the #hockey hashtag has tallied some 12.3 billion global views, and the @NHL account is up to 1.7 million followers, with accounts of NHL teams totaling…
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