Magnite has always been an SSP. But lately, it’s only had CTV on its mind. Its total Q4 revenue for 2021 was up 97% year-over-year, CEO Michael Barrett told investors on Magnite’s Q4 earnings call Wednesday night. CTV makes up 38% of Magnite’s revenue, up from 19% in 2020. Mobile ads make up 36% and… Continue reading »
The post Magnite Is Now One-Third CTV appeared first on AdExchanger.
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