“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by John Hamilton, CEO and co-founder of TVDataNow. As CTV grows, advertisers are looking to allocate more marketing dollars to the channel. This is especially true as the value of social advertising deteriorates in the face… Continue reading »
The post New to CTV Advertising? Roku Isn’t Your Only Option appeared first on AdExchanger.
More Stories
AI Agent Employee Firm, MarkeTeam AI, Raised $3m With This Pitch Deck
‘Survive to 25’: Quentin Weber looks back on 2024
Between Two Beers signs global partnership with Acast