May 13, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

What Is the ‘Informed Call’?

Today, sales teams have so much more information available to them before reaching out to leads–it is the digital era, after all. So, instead of relying on the old standby cold call, savvy sales professionals should be using the “informed call.” The informed call is backed by a data-driven approach–a much warmer way to break…
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