Today, sales teams have so much more information available to them before reaching out to leads–it is the digital era, after all. So, instead of relying on the old standby cold call, savvy sales professionals should be using the “informed call.” The informed call is backed by a data-driven approach–a much warmer way to break…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Fox Renews Universal Basic Guys Ahead of Fall Premiere
TV journalist Michael Morrah joins NZ Herald
e.l.f. Beauty Calls for Diversity in Boardrooms With ‘So Many Dicks’ Campaign