PepsiCo is going into the 2022 Super Bowl with a strategy of mashing up quite a few household names--and not...
Month: February 2022
AUCKLAND, Sunday: “Long drinking sessions were actively encouraged in my UK Territorials unit,” Wrote Herald on Sunday ad/business columnist Paul...
Twitch Rivals, Twitch's live competition destination, teamed up with Fortnite and the National Football League Players Association on a Big...
The AM show on Three kicked off Tuesday morning, if not with a hiss and a roar, certainly dollops of...
Peter Thiel, who joined then-Facebook's board of directors in 2005, will not stand for re-election at Meta's 2022 annual meeting....
Innovid (NYSE: CTV) might need to tack “and linear TV” onto its shiny new stock ticker. Only two months after...
A stay-at-home parent with young children and an elementary school teacher may use the same Clorox product, but prefer different...
Charity Pourhabib wants to make sure the students who come after her have an easier time breaking into the ad...
M&A seems to be the weapon of choice in the video game industry’s ongoing arms race. In January alone, Microsoft...
Fandoms are forged in experiences, not contracts. While it's easy to become transfixed by the billions being shuffled by tech...