How Microsoft’s Massive Video Game Business Could Renew Its Ad Industry Ambitions

M&A seems to be the weapon of choice in the video game industry’s ongoing arms race. In January alone, Microsoft acquired Activision Blizzard (which includes mobile game developer King) for a record-breaking price tag of nearly $ 69 billion, Sony bought Bungie (the original creators of Microsoft’s flagship Halo series) for $ 3.6 billion and Take-Two Interactive… Continue reading »

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