ORCA entries open

AUCKLAND, Today: The Radio Bureau has announced the entry call for the 2022 Outstanding Radio Creative Awards (ORCA).

This year there are two categories:

1. Standard Campaign: 15-60 second on-air spots
2. Non-Standard Campaign: Alternative lengths, additional products (adlets, announcer reads, traffic products, podcasts)

There will be a Grand ORCA awarded for each category, and one overall People’s Choice Award.

The Grand ORCA carries a $ 5000 cash prize and a $ 5000 radio schedule. The People’s Choice Award earns a $ 2000 cash prize & $ 2000 radio schedule.

“For the first time in recent years, ORCA will be judged on a campaign basis rather than individual audio.”

TRB GM Peter Richardson said: “As the New Zealand audio industry continues to grow and diversify, so too do the exceptional campaigns being created by local agencies.

“For the first time in recent years, ORCA will be judged on a campaign basis rather than individual audio. Judging is based four criteria: Creativity, execution, effectiveness, and innovation.”

The competition is open to agency and independent creatives who have had a campaign on air between 1st July 2021 and 30th June 2022.

The judges will be announced shortly.

Entries close on Thursday 30 June at 5pm.

• Enter here: www.trb.co.nz/orca