SSPs seem unfazed by OpenPath – at least on the surface. Supply-path optimization (SPO) is one of three key growth strategies for PubMatic this year, Rajeev Goel, PubMatic’s CEO and co-founder, told investors during the company’s Q4 earnings call on Monday. So when it comes to SPO solutions like OpenPath, PubMatic is focusing on where… Continue reading »
The post PubMatic Bets Big On SPO And Shrugs Off OpenPath appeared first on AdExchanger.
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