iSpot.tv, a leading measurement company in the industry’s effort to create alternative currencies to Nielsen, has found a solution to one of its biggest measurement deficiencies: tallying out-of-home audiences. The company has bought Tunity–which measures consumer viewing habits in public locations like bars, restaurants and gyms, waiting rooms and airports–in a stock and cash deal…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
oOh!media’s network shines spotlight on female-led businesses this International Women’s Day
Dentsu Aotearoa takes top honour at 2025 HRNZ Awards
Exclusive: How Disney and Prudential Surprised Oscars Viewers in New Ads