November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Ruggable Wants You to ‘Take the Floor’ and Find Comfort in Stressful Times

After spending so much time at home during the Covid-19 pandemic, the return to public spaces can feel stressful and uncomfortable. Washable rug brand Ruggable is playing on that conflict by working with marketing agency Red Antler on its first-ever national brand campaign “Take the Floor,” which launched March 1. A 60-second spot shows frazzled…
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