Absolut has added Madonna to its long list of celebrated artistic collaborators ahead of her Confessions II album release. Adweek...
Floor’
Setting pricing floors for programmatic auctions can help publishers raise the ceiling of their total ad revenue. Floors are critical...
AUCKLAND, Today: New Zealand-based healthcare communications agency, Essence the Health Agency, has earned a top award at the global Creative...
New Zealand-based specialist healthcare communications agency, Essence the Health Agency, has secured a top award at the global Creative Floor...
From Million Dollar Listing to Zillow Gone Wild, I know firsthand about the rise of real estate content. And its...
Setting price floors in programmatic, open-market auctions is necessary to properly signal the fair market value of a given impression....
With its new global campaign, Levi's reminds consumers of its heritage as a democratic brand that has been at the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OurTube Neal Mohan published his annual letter this week...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Floor Plan The Trade Desk will start undercutting...
After spending so much time at home during the Covid-19 pandemic, the return to public spaces can feel stressful and...