December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Change of guard at Mango

AUCKLAND, Today: Mango Communications Aotearoa has announced a change in its senior structure, with Sean Brown stepping up as managing director, and group business directors Brianna Elder and Chloe Leuschke promoted to managing partners.

Claudia Macdonald, who established Mango over 20 years ago, will be moving to a newly created role of executive director. This will see her working across Mango’s corporate clients and people processes as well as with the DDB Group, particularly on its diversity and inclusion initiatives.

Brown, who has been with Mango for 10 years (six as GM) says he is proud to be leading “the best PR, experiential and social agency in New Zealand”.

“Mango is an incredible agency with the best talent and an enviable client list,” he said.

“Since joining, I’ve been privileged to work closely with Claudia who has been instrumental to Mango’s success. The great thing about her new role is that we will still get the benefit of her skills and expertise.


“The great thing about Claudia’s new role is that we will still get the benefit of her skills and expertise.”


“I’m also excited to be partnering with the amazing Brie and Chloe, whose promotions are testament to the work and impact they’ve had on Mango over the past few years. I can’t wait to see what we achieve from here.”

As managing partners, Elder and Leuschke will work with Brown to run the business with Elder continuing to lead the agency’s experiential offering.

Macdonald said: “Anyone who knows me, knows how curious I am about people.

“As an accredited Myers Briggs practitioner, I’m going to enjoy spending more of my time helping our people to realise their potential, while also contributing to the success of the group through our D&I initiatives.

“Sean has helped to deliver phenomenal growth for Mango; he’s a beloved member of the team and is absolutely ready to be managing director.

“It has been such a natural and seamless succession and I can think of no one better placed to build on Mango’s success and, with the support of Brie, Chloe and myself, take the agency to new heights.”


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