“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by tvScientific co-founder and CEO Jason Fairchild. After this exclusive first look for subscribers, the piece will be published in full on AdExchanger.com on Monday. Over the past several decades, most TV advertisers have bought into… Continue reading »
The post Marketers Don’t Trust CTV Yet – Here’s How To Change That appeared first on AdExchanger.
More Stories
How Degree Is Positioning Itself For The World Cup
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run