May 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Steve Aoki Pumps Up the Volume as Orangetheory Fitness’ First-Ever Chief Music Officer

Orangetheory Fitness is making a serious investment in one of the most consistently important elements to any enjoyable workout: music. Today, the gym chain announced a year-long partnership with Steve Aoki as the renowned DJ, artist and producer becomes the brand’s first-ever “chief music officer.” In his new role, Aoki will create original set lists…
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