November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Macy’s Wants to Make Shopping Playful With ‘Own Your Style’

Department store chain Macy’s has launched Own Your Style, which the retailer describes as a new experience to help customers identify and shop according to their personal styles. The platform includes branded content, data-driven product suggestions and storytelling to help customers find everything from fashion, beauty and home items to in-store experts to assist them…
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