Google’s ad-tech business has been accused of squelching rivals, siphoning money from publishers and tying the hands of advertisers, spurring a growing clamour from lawmakers to break up the company. But if, tomorrow, Google divested its ad-tech business–which includes its exchange, its supply-side technology for publishers (part of Google Ad Manager) and demand-side platform (Google…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs