Why Google Divesting Its Ad-Tech Stack Won’t Dent Its Dominance

Google’s ad-tech business has been accused of squelching rivals, siphoning money from publishers and tying the hands of advertisers, spurring a growing clamour from lawmakers to break up the company. But if, tomorrow, Google divested its ad-tech business–which includes its exchange, its supply-side technology for publishers (part of Google Ad Manager) and demand-side platform (Google…
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