LONDON, Today: New Zealand makes a strong statement in the latest WARC global media rankings – placed among the top 10 performers in key categories.
Clemenger BBDO Wellington, with OMD Wellington and Fuse Auckland came 5th in the Most Awarded Media Campaigns for Waka Kotahi NZ Transport Agency’s The Unsaid.
OMD Wellington also came 8th in the same category for Unite Against Covid-19.
The Government of NZ came 3rd in the most awarded advertisers for media category, while New Zealand was the 10th most awarded country. USA was No 1, followed by UK, China, Canada, India, Australia (#6), Turkey, Vietnam, and France.
“The Media 100 shows the growing influence of gaming on the media landscape.”
The Most Awarded Holding Companies For Media were
- WPP
- Omnicom Group
- Interpublic Group
- Publicis Groupe
- Havas Group
- Dentsu
- Stagwell
- Hakuhodo DY Group
- Accenture
WARC’s David Tiltman said: “The Media 100 shows the growing influence of gaming on the media landscape.
“More clients are showing an understanding of the nuances of gaming beyond simple product placement or ads in games.”
The WARC Media 100 has been compiled by applying a rigorous, unbiased and transparent methodology.
The WARC Effective 100 will be revealed tomorrow (Friday).
- More here: warc.com/rankings/media-100
- WARC creative rankings were published yesterday here
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