As Outkast Teaches, Marketing Should Drive Action

Editor’s note: This is part of Marcus Collins’ Check the Rhyme series, in which he extracts marketing insights from rap lyrics and explores the influence of hip-hop on the marketing world. Hip-hop provides a masterclass on how we can consider and frame our marketing activity–take Andr? 3000’s verse on Outkast’s 1996 classic “Elevators (Me and…
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