Activision Blizzard has once again teamed with skating legend Tony Hawk to release its special scratch-to-win skateboards which offer prizes hidden beneath the paintwork. The “Scratch Boards” campaign concept from David Madrid will encourage skaters to slide their boards to discover the codes hidden under the paint, allowing them to redeem different Tony Hawk’s Pro…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Billups acquires Billie Media and expands into Australia and New Zealand
Apple Crushes Paint Cans and a Piano to Spotlight Its Thinnest Product Ever
PubMatic Is Betting On Two Ad Tech Acronyms: CTV And SPO