December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

TripleLift Snags 1plusX For $150 Million, Its First-Ever Acquisition

TripleLift, once a scrappy gen-two ad tech startup (though by now a grizzled programmatic veteran), announced its first-ever acquisition on Monday, spending $ 150 million for Swiss publisher data company 1plusX. 1plusX had raised just over $ 17 million since it was founded in 2014. The acquisition is meant to bolster TripleLift’s two-pronged focus on CTV andContinue reading »

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