Given the ubiquity of apps, mobile behavior has become synonymous with consumer behavior. App download and usage trend data can tell a very human story. Take the war in Ukraine. In February, for example, during the early days of the Russian invasion, app store intelligence platform Apptopia found a marked uptick in the number of… Continue reading »
The post Analyzing App Trends, With Apptopia CEO Jonathan Kay appeared first on AdExchanger.
More Stories
DoorDash and Live Nation ANZ announce three year partnership
Nielsen survey show magazine audiences on the rise
Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected