Given the ubiquity of apps, mobile behavior has become synonymous with consumer behavior. App download and usage trend data can tell a very human story. Take the war in Ukraine. In February, for example, during the early days of the Russian invasion, app store intelligence platform Apptopia found a marked uptick in the number of… Continue reading »
The post Analyzing App Trends, With Apptopia CEO Jonathan Kay appeared first on AdExchanger.
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