December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

AppsFlyer: Meta Makes Progress in Adapting to Apple’s App Tracking Transparency

Apple’s App Tracking Transparency changes to its iOS operating system continue to take their toll on Meta, but changes made by Facebook’s parent company have helped it to adapt to the new environment and rebound somewhat, according to data from the 14th edition of the Performance Index from mobile marketing analytics and attribution platform AppsFlyer….
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