AUCKLAND, Today: MediaWorks – with a little help from Starcom – has secured Lexus as the foundation sponsor of Today FM’s drive show, Lloyd Burr Live.
Today FM went live just yesterday morning and broadcasts on FM frequencies throughout New Zealand. Lloyd Burr Live with Lloyd Burr and Wilhelmina Shrimpton will broadcast each weekday from 4pm-7pm.
MediaWorks commercial director Liz Fraser said: “Lexus is a brand which is all about doing things differently to disrupt their industry, which aligns well with our new brand Today FM which will bring a fresh perspective to Aotearoa.
“This is testament to the support from the advertising community for this type of product.”
“What an amazing way to launch our new brand, with all premium sponsorships across core day parts sold prior to Today FM going live.
“This is testament to the support from the advertising community for this type of product.
“We know Today FM’s going to be something fresh and forward thinking, and we’re absolutely delighted to have foundation premium partners, including Lexus, on board from day one.”
Lexus NZ’s creative agency is Saatchi & Saatchi. Comms is out of Wright PR.
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