“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Gavin Dunaway, product marketing lead, The Media Trust. Call it “metaverse mania.” Brand advertisers are so excited about the opportunities to engage with consumers in the metaverse. The trade sites and conference circuit are… Continue reading »
The post Advertisers Are Dreaming Of The Metaverse – But Digital Is Still Broken appeared first on AdExchanger.
More Stories
By the Book: How ‘The Fugitive’ Director and an Investigative Journalist Collaborated on 2024’s Timeliest Thriller
The Best Holiday Ads of 2024
The Year in Ratings: How the Major News Outlets Performed in 2024