November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Fashion Week Heads to the Metaverse. What Does It Mean for Marketers?

Customize your avatar in Hugo’s latest NFT and connect your crypto wallet–Metaverse Fashion Week (MVFW) is here. Iconic luxury brands like Dolce & Gabbana, Dundas and Etro are partaking, and the activities this week matter more than you might think. What is Metaverse Fashion Week? Held in Decentraland, a virtual-social world powered by the Ethereum…
Adweek Feed