Hollywood throws a ton of money into “For Your Consideration” ads–$ 53 million this season alone, per MediaRadar–in the hopes of winning Academy Awards for films like Power of the Dog, West Side Story and CODA. Postmates, on the other hand, took a more fiscally responsible approach to its Oscar-adjacent campaign. The brand also flipped the…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Week of Aug 24 Morning News Ratings: Positive Momentum Recorded by All Morning Shows
Disney Adds to Revamped Marketing Org, Jennifer Creegan to Lead Martech
Together launches Discovery practice