November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Magna Decreases US Ad Spend Forecast After Russian Invasion of Ukraine

U.S. ad sales were recovering nicely after a pandemic-induced downturn and subsequent uptick. But the latest forecast, while not trending downward, isn’t as rosy as it might have seemed just several months ago, before Ukraine was invaded by Russia. The uncertainty of the future caused by the humanitarian crisis and volatility in Ukraine, combined with…
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