November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Smart Ring DTC Brand Oura Proved TV Can Be A Healthy Part Of Its Marketing Mix

DTC ecommerce is booming – but measurement challenges are looming. Or, rather, they’re already here, said Ron Jacobson, CEO and founder of Rockerbox, a marketing attribution startup that helps mainly direct-to-consumer brands measure the performance of their marketing campaigns and test into new channels. “There’s a lot happening that’s making it harder to measure,” Jacobson said.Continue reading »

The post How Smart Ring DTC Brand Oura Proved TV Can Be A Healthy Part Of Its Marketing Mix appeared first on AdExchanger.

AdExchanger