PepsiCo Puts a Neon Spotlight on Latina-Owned Businesses With ‘Jefa-Owned’ Campaign

While small businesses have endured major economic setbacks since the start of the pandemic, survival has become especially difficult for Latina-owned businesses, which have been tasked with overcoming both Covid-specific obstacles and longstanding systemic barriers. Aimed at helping these owners gain access to supportive resources, PepsiCo has launched “Jefa-Owned”–that is, run by a Latina boss….
Adweek Feed