The Truth About Addressable TV Is That It’s Not As Targeted As It Seems

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Matt Krepsik, chief technology officer at Quotient.  Proponents of addressable TV call it the future of advertising – a world where marketers can better target their audience and lean on hard data to inform their marketing… Continue reading »

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