Modernizing Traditional Approaches: Macy’s Enters the NFT Game 

Last fall, in celebration of the 95th Annual Macy’s Thanksgiving Day Parade(R), Macy’s launched its first-ever NFT series with a special drop of 9,500 free NFT artworks featuring iconic balloons from its rich nine-decade legacy in support of Make-A-Wish(R). The effort helped Macy’s raise $ 300K for Make-a-Wish, with secondary sales continuing to transact daily. Spark…
Adweek Feed