November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Bloomberg Looks To Subscription Revenue For The Stability That Advertising Can’t Provide

Does the rise of the subscription media model signal the end of ad-supported journalism? Not likely. But big-name news outlets like Bloomberg are finding subscriptions offer a more stable revenue source than advertising, said Bloomberg Chief Digital Officer Julia Beizer. “We owe it to the sustainability of our businesses to come up with multiple revenueContinue reading »

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