November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Amazon’s IMDb TV AVOD Streamer Rebrands as Amazon Freevee

The rumors are true: IMDb TV is getting a makeover. Amazon’s ad-supported video on demand (AVOD) streaming service will rebrand as Amazon Freevee, starting on April 27. The name change had been rumored for months, with execs previously hinting at an upcoming rebrand. “Over the past two years, we have seen tremendous growth for our…
Adweek Feed