How Free Phone Service App TextNow Turned To Alternative IDs After ATT

With mobile device IDs falling by the wayside, it’s harder than ever to monetize in-app ad inventory. The app-based phone service TextNow, which offers free calls and texting subsidized by ads, is especially vulnerable to the ongoing deprecation of mobile device IDs. The company monetizes its offering on any internet-connected device through the use of… Continue reading »

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