November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Big Story: Concentrated CTV Supply

Now that the WarnerMedia-Discovery deal has closed, two top streaming apps will be under its roof: HBO Max and Discovery+. Eventually, the two apps will be combined. We’d mention a third app, except the early intel about CNN+ is not great. Three weeks in, the $ 300 million app (in terms of production and marketing costs)Continue reading »

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